TJORI represents a fusion of tradition and contemporary allure, encapsulating the essence of symbolic Indian accessories within an enchanting box. Through the exploration of archival resources and an in-depth understanding of Gen-Z’s perspectives, it offers an immersive journey, forging a profound connection with the Gen-Z. By curating the finest from six culturally rich Indian states, TJORI strives to foster a renewed appreciation for India's heritage. Additionally, it sparks conversations on India’s legacy of tradition while championing a mission to sustain cultural dialogue. TJORI stands as a beacon of cultural revival, inviting all to a journey of rediscovery and connection.
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IT'S TIME TO UNLOCK THIS TJORI
Who is behind this?
Dear reader,
Wherever you are, I hope this message finds you well. TJORI, my passion project began with a simple realisation – while I loved pairing the beauty of Indian jewellery with my western wardrobe, it seemed like I was among the few to do so. It struck me how this rich craft was often boxed into 'too traditional' or 'uncool' categories among our generation, being the Gen-Z. That sparked the birth of TJORI. It's more than a box; It’s a curated dialogue between the past and the present, crafted to resonate with you. I've always found joy in blending our rich heritage with a modern twist, and I wanted to share that experience with you. I hope TJORI has given you a fresh perspective, maybe even surprised you, and definitely enriched your appreciation for the Indian heritage. Enjoy the experience and let’s keep the conversation around our culture alive and kicking.
Stay safe.
Love,
Ritisha
RITISHA BANERJEE
REDISCOVERING INDIAN IDENTITY THROUGH
THE EXPLORATION OF INDIAN JEWELLERY
MISSION
My mission is to redefine Indian accessories and elevate styling for the Generation-Z. The aim is to blend contemporary style with cultural heritage to capture the attention and empower the Gen-Z to embrace their roots, fostering cultural pride through accessories.
VISION
My vision is a future where the Gen-Z demographic proudly embraces Indian accessories, uniting tradition and modernity to honour the rich cultural heritage. Success will be marked when the Gen-Z is able to reshape their bond with Indian accessories.
